In India, SMEs present immense opportunity for tech giants and it is no different for Microsoft. Due to the presence of 40 million SMEs in the country, Microsoft is set to receive a major boost as implementation of GST has forced and quickened adoption of technology among the SMEs.
He elaborates that the company’s big focus is Office 365. “A lot of companies in India still do not have proper, productive, secure email solutions and there is a huge wide space for that. The second focus for us is the cloud solutions that we offer,” he said.
He further says, “You do not sell to them, rather you get them to come to you. Then there are events like GST for example, where people want to buy a PC that can help them clear their doubts. So, we tied up with HP and KPMG to provide such a solution. Our effort is to create sale through partners so that these partners can then reach the customers. Today, 9000 partners across 250 cities reach 160,000 SMB customers f